One Click: Jeff Bezos and the Rise of Amazon.com
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.
Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:
Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
Biography & Autobiography
Booksellers and bookselling
Booksellers and bookselling -- United States -- Biography
Businessmen -- United States -- Biography
Electronic commerce -- United States -- History
Internet bookstores -- United States -- History
|Grouped Work ID||036eafb3-952c-6b4d-a4ae-f1d373b3efce|
|Grouping Title||one click jeff bezos and the rise of amazon com|
|Grouping Author||richard l brandt|
|Grouping Language||English (eng)|
|Last Grouping Update||2022-12-02 04:40:49AM|
|Last Indexed||2022-12-02 05:23:44AM|