One Click: Jeff Bezos and the Rise of Amazon.com
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
Why Amazon zealously guards some patents yet freely shares others.
Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
Where the company is headed next.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.
Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:
Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
Subjects
Subjects
Amazon.com (Firm) -- History
Bezos, Jeffrey
Biography & Autobiography
Booksellers and bookselling
Booksellers and bookselling -- United States -- Biography
Business
Businessmen
Businessmen -- United States -- Biography
Electronic commerce
Electronic commerce -- United States -- History
History
Internet bookstores
Internet bookstores -- United States -- History
Nonfiction
Bezos, Jeffrey
Biography & Autobiography
Booksellers and bookselling
Booksellers and bookselling -- United States -- Biography
Business
Businessmen
Businessmen -- United States -- Biography
Electronic commerce
Electronic commerce -- United States -- History
History
Internet bookstores
Internet bookstores -- United States -- History
Nonfiction
More Details
Contributors:
ISBN:
9781982477134
9781481555166
9781101516232
9781481555166
9781101516232
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Grouping Information
| Grouped Work ID | 036eafb3-952c-6b4d-a4ae-f1d373b3efce |
|---|---|
| Grouping Title | one click jeff bezos and the rise of amazon com |
| Grouping Author | richard l brandt |
| Grouping Category | book |
| Grouping Language | English (eng) |
| Last Grouping Update | 2023-03-27 03:51:40AM |
| Last Indexed | 2023-03-27 04:13:52AM |
Solr Fields
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0
accelerated_reader_reading_level
0
auth_author2
Shah, Neil, 1976-
author
Brandt, Richard L.
author2-role
Shah, Neil,1976-|Narrator
hoopla digital
hoopla digital
author_display
Brandt, Richard L.
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Online OverDrive Collection
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Online Hoopla Collection
Online OverDrive Collection
Online OverDrive Collection
display_description
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
Why Amazon zealously guards some patents yet freely shares others.
Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
Where the company is headed next.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.
Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:
Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
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eAudiobook
eBook
eBook
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036eafb3-952c-6b4d-a4ae-f1d373b3efce
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9781101516232
9781481555166
9781982477134
9781481555166
9781982477134
last_indexed
2023-03-27T09:13:52.936Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
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Online OverDrive
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Addison Public Library Online
owning_location_addison
Online OverDrive Collection
primary_isbn
9781982477134
publishDate
2011
2012
2012
publisher
Blackstone Publishing
Penguin Publishing Group
Penguin Publishing Group
recordtype
grouped_work
subject_facet
Amazon.com (Firm) -- History
Bezos, Jeffrey
Booksellers and bookselling -- United States -- Biography
Businessmen -- United States -- Biography
Electronic commerce -- United States -- History
Internet bookstores -- United States -- History
Bezos, Jeffrey
Booksellers and bookselling -- United States -- Biography
Businessmen -- United States -- Biography
Electronic commerce -- United States -- History
Internet bookstores -- United States -- History
title_display
One Click Jeff Bezos and the Rise of Amazon.com
title_full
One Click Jeff Bezos and the Rise of Amazon.com
One click : Jeff Bezos and the rise of Amazon.com [electronic resource] / Richard L. Brandt
One click : Jeff Bezos and the rise of Amazon.com [electronic resource] / Richard L. Brandt
title_short
One Click
title_sub
Jeff Bezos and the Rise of Amazon.com
topic_facet
Bezos, Jeffrey
Biography & Autobiography
Booksellers and bookselling
Business
Businessmen
Electronic commerce
History
Internet bookstores
Nonfiction
Biography & Autobiography
Booksellers and bookselling
Business
Businessmen
Electronic commerce
History
Internet bookstores
Nonfiction
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