One Click: Jeff Bezos and the Rise of Amazon.com

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Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:

  • Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
  • Why Amazon zealously guards some patents yet freely shares others.
  • Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
  • How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
  • Where the company is headed next.

    Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

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    ISBN:
    9781982477134
    9781481555166
    9781101516232
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    Grouping Information

    Grouped Work ID036eafb3-952c-6b4d-a4ae-f1d373b3efce
    Grouping Titleone click jeff bezos and the rise of amazon com
    Grouping Authorrichard l brandt
    Grouping Categorybook
    Grouping LanguageEnglish (eng)
    Last Grouping Update2022-12-02 04:40:49AM
    Last Indexed2022-12-02 05:23:44AM

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    Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

    Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

    Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:

  • Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
  • Why Amazon zealously guards some patents yet freely shares others.
  • Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
  • How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
  • Where the company is headed next.

    Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

  • format_addison
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    eBook
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    id
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    primary_isbn
    9781982477134
    publishDate
    2011
    2012
    publisher
    Blackstone Publishing
    Penguin Publishing Group
    recordtype
    grouped_work
    subject_facet
    Amazon.com (Firm) -- History
    Bezos, Jeffrey
    Booksellers and bookselling -- United States -- Biography
    Businessmen -- United States -- Biography
    Electronic commerce -- United States -- History
    Internet bookstores -- United States -- History
    title_display
    One Click Jeff Bezos and the Rise of Amazon.com
    title_full
    One Click Jeff Bezos and the Rise of Amazon.com
    One click : Jeff Bezos and the rise of Amazon.com [electronic resource] / Richard L. Brandt
    title_short
    One Click
    title_sub
    Jeff Bezos and the Rise of Amazon.com
    topic_facet
    Bezos, Jeffrey
    Biography & Autobiography
    Booksellers and bookselling
    Business
    Businessmen
    Electronic commerce
    History
    Internet bookstores
    Nonfiction

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