One Click: Jeff Bezos and the rise of Amazon.com

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Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:

  • Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
  • Why Amazon zealously guards some patents yet freely shares others.
  • Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
  • How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
  • Where the company is headed next.

    Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

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9781982477134
9781481555166
9781101516232
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Grouped Work ID036eafb3-952c-6b4d-a4ae-f1d373b3efce
Grouping Titleone click jeff bezos and the rise of amazon com
Grouping Authorrichard l brandt
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-10-21 04:40:59AM
Last Indexed2021-10-21 05:06:35AM
Novelist Primary ISBN9781591843757

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authorRichard L. Brandt
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display_descriptionAmazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:

  • Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
  • Why Amazon zealously guards some patents yet freely shares others.
  • Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
  • How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
  • Where the company is headed next.

    Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

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subject_facetAmazon.com (Firm) -- History
Bezos, Jeffrey
Booksellers and bookselling -- United States -- Biography
Businessmen -- United States -- Biography
Electronic commerce -- United States -- History
Internet bookstores -- United States -- History
title_displayOne Click Jeff Bezos and the Rise of Amazon.com
title_fullOne Click Jeff Bezos and the Rise of Amazon.com
One click : Jeff Bezos and the rise of Amazon.com [electronic resource] / Richard L. Brandt
title_shortOne Click
title_subJeff Bezos and the rise of Amazon.com
topic_facetBezos, Jeffrey
Biography & Autobiography
Booksellers and bookselling
Business
Businessmen
Electronic commerce
History
Internet bookstores
Nonfiction