Winning at New Products: Creating Value Through Innovation

Book Cover
Average Rating
Publisher:
Basic Books
Pub. Date:
2011
Language:
English
Lexile measure:
1200L
Description

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully."-Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
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ISBN:
9780465025848
Lexile measure:
1200L
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Grouping Information

Grouped Work ID14cfa4b0-a261-d37a-82fe-9a3058ff9674
Grouping Titlewinning at new products creating value through innovation
Grouping Authorrobert g cooper
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-10-26 04:40:38AM
Last Indexed2021-10-26 05:03:53AM
Novelist Primary ISBN9780465025848

Solr Details

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authorRobert G. Cooper
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display_descriptionFor more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step—from idea generation to launch.
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title_displayWinning at New Products Creating Value Through Innovation
title_fullWinning at New Products Creating Value Through Innovation
title_shortWinning at New Products
title_subCreating Value Through Innovation
topic_facetBusiness
Nonfiction