The Kelloggs: The Battling Brothers of Battle Creek

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***2017 National Book Critics Circle Award Finalist for Nonfiction***"What's more American than Corn Flakes?" —Bing CrosbyFrom the much admired medical historian (“Markel shows just how compelling the medical history can be”—Andrea Barrett) and author of An Anatomy of Addiction (“Absorbing, vivid”—Sherwin Nuland, The New York Times Book Review, front page)—the story of America’s empire builders: John and Will Kellogg. John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules—Ellen called it “health reform.” The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America’s finest Medical College. Kellogg’s main medical focus—and America’s number one malady: indigestion (Walt Whitman described it as “the great American evil”). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs’ fascinating, Magnificent Ambersons–like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.
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9780307907271
9780307907288
9781684413676
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Grouped Work ID195f0b53-0f9a-872e-fe23-2e08042c4924
Grouping Titlekelloggs the battling brothers of battle creek
Grouping Authorhoward markel
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-09-26 14:07:28PM
Last Indexed2020-09-26 14:09:27PM
Novelist Primary ISBNnone

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accelerated_reader_point_value0
accelerated_reader_reading_level0
auth_author2Colacci, David,
authorHoward Markel
author2-roleColacci, David,Narrator
hoopla digital.
author_displayMarkel, Howard
available_at_addisonAddison Public Library
collection_addisonAdults
detailed_location_addison2nd Floor- Adult Books
Online Hoopla Collection
Online OverDrive Collection
display_description"John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, went west to the wooded Michigan frontier to start a farm that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it "health reform." The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest medical school, Bellevue Hospital Medical College. Kellogg's main medical focus--and America's number one malady: indigestion. Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age."--Jacket.
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id195f0b53-0f9a-872e-fe23-2e08042c4924
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owning_library_addisonAddison Public Library
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primary_isbn9780307907271
publishDate2017
2018
record_details
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hoopla:MWT12188403eAudiobookAudio BooksUnabridged.EnglishHighBridge, 2018.1 online resource (1 audio file (16hr., 22 min.)) : digital.
overdrive:41ca0c7a-8294-4496-a58c-96eba488cc2aeBookeBookEnglishKnopf Doubleday Publishing Group2017
ils:.b20293756BookBooksFirst edition.EnglishPantheon Books, [2017]xxix, 506 pages : illustrations ; 25 cm.
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subject_facetBattle Creek (Mich.) -- Biography
Battle Creek Sanitarium (Battle Creek, Mich.) -- History
Biographies
Industrialists -- Michigan -- Biography
Kellogg Company -- History
Kellogg Toasted Corn Flake Company -- History
Kellogg, John Harvey, -- 1852-1943
Kellogg, W. K. -- (Will Keith), -- 1860-1951
Physicians -- Michigan -- Biography
title_displayThe Kelloggs : the battling brothers of Battle Creek
title_fullThe Kelloggs : The Battling Brothers of Battle Creek [electronic resource] / Howard Markel
The Kelloggs : the battling brothers of Battle Creek / Howard Markel
The Kelloggs The Battling Brothers of Battle Creek
title_shortThe Kelloggs
title_subThe Battling Brothers of Battle Creek
topic_facetBiography & Autobiography
Business
History
Industrialists
Kellogg, John Harvey
Kellogg, W. K
Medical
Nonfiction
Physicians