The tipping point: how little things can make a big difference

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English
Accelerated Reader:
IL: UG - BL: 9.1 - AR Pts: 15
Lexile measure:
1160L
Description
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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ISBN:
9780316346627
9780316316965
9780316144797
9781594831713
Accelerated Reader:
UG
Level 9.1, 15 Points
Lexile measure:
1160L
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Grouped Work ID272c2aa0-42b2-7c7d-e370-4767dae01887
Grouping Titletipping point how little things can make a big difference
Grouping Authormalcolm gladwell
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-09-20 08:44:04AM
Last Indexed2020-09-20 08:46:25AM
Novelist Primary ISBNnone

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Axis 360
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display_descriptionIdeas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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subject_facetCausation
Contagion (Social psychology)
Context effects (Psychology)
Social psychology
title_displayThe tipping point : how little things can make a big difference
title_fullThe Tipping Point How Little Things Can Make a Big Difference
The tipping point : how little things can make a big difference / Malcolm Gladwell
The tipping point : how little things can make a big difference / Malcolm Gladwell ; [with a new afterword by the author]
The tipping point : how little things can make a big difference / Malcolm Gladwell ; with a new afterword by the author
title_shortThe tipping point
title_subhow little things can make a big difference
topic_facetBusiness
Causation
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Social psychology
Sociology