Switch: how to change things when change is hard

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2010.
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English
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind&;that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:&; The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients&; The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping &; The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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9780385528757
9780307704870
9780307590169
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Grouped Work ID97ee0224-3872-f146-3f2c-43c9441ccdad
Grouping Titleswitch how to change things when change is hard
Grouping Authorchip heath
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-09-26 04:51:09AM
Last Indexed2020-09-26 05:05:22AM
Novelist Primary ISBN9780385528757

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auth_author2Heath, Dan, 1973-
authorHeath, Chip.
author2-roleHeath, Dan,1973-
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display_descriptionIn a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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ils:.b1197185xBookBooks1st ed.EnglishBroadway Books, 2010.305 p. ; 22 cm.
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subject_facetChange (Psychology)
title_displaySwitch : how to change things when change is hard
title_fullSwitch : how to change things when change is hard / Chip Heath and Dan Heath
Switch How to Change Things When Change Is Hard
title_shortSwitch
title_subhow to change things when change is hard
topic_facetBusiness
Change (Psychology)
Nonfiction
Psychology
Self-Improvement