Véndele a la mente, no a la gente

Book Cover
Average Rating
Publisher:
Paidós Empresa :
Pub. Date:
2018.
Language:
Spanish
Description
Es el último libro de Jürgen Klaric enfocado a las ventas de productos y servicios. El método y las técnicas aquí expuestos salieron de diversos estudios realizados en laboratorios científicos. Asimismo, fueron avalados por investigaciones antropológicas y neurocientíficas. El autor prueba en este libro que los procesos de ventas a los que estamos acostumbrados son sumamente desgastantes y poco efectivos, debido a que no sabemos cómo funciona la mente, aunque sí le hagamos caso a la gente. Las ventas de este libro han sido todo un récord en los primeros meses tras su lanzamiento, convirtiéndose en el modelo comercial y de venta de empresas como General Motors, Telefónica Movistar, Claro, SAB-Miller e Ikea. Vende más y habla menos. The latest book by Jürgen Klaric focuses on how to successfully sell products and services. The method and techniques presented in this book come from various lab studies. They are also endorsed by anthropological and neuroscientific research. In this book, the author proves that the sales processes we commonly use are extremely exhausting and not very effective, mainly because we don’t know how the mind works, even if we listen to people. A bestseller shortly after its launching, MINDCODE has become a commercial and sales model of companies such as General Motors, Movistar, Claro, SAB-Miller and Ikea. Sell more and talk less
Also in This Series
More Like This
More Details
ISBN:
9786077472476
Reviews from GoodReads
Loading GoodReads Reviews.
Tagging
Tags:

No Tags, Be the first to tag this record!


Staff View

Grouping Information

Grouped Work IDc34b544f-0363-a6b4-343a-f374cddd2464
Grouping Titlevendele a la mente no a la gente
Grouping Authorjurgen klaric
Grouping Categorybook
Grouping LanguageSpanish (spa)
Last Grouping Update2020-09-01 21:31:08PM
Last Indexed2020-11-25 05:13:49AM
Novelist Primary ISBNnone

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
authorKlaric, Jürgen,
author_displayKlaric, Jürgen
available_at_addisonAddison Public Library
collection_addisonAdults
detailed_location_addison2nd Floor- Adult World Language Books
display_descriptionLa Neurociencia está invadiendo de manera positiva muchos sectores del mercado, trasformando con descubrimientos y tecnología clínica la forma de entende, mejorar, rentabilizar e innovar cómo operamos y realizamos nuestro trabajo.
format_addisonBook
format_category_addisonBooks
idc34b544f-0363-a6b4-343a-f374cddd2464
isbn9786077472476
item_details
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
ils:.b21983690.i1428439x2nd Floor- Adult World Language BooksSPANISH 658.81 KLA1falsefalseCheck Shelfanwl
itype_addisonNonfiction
last_indexed2020-11-25T11:13:49.883Z
lexile_score-1
literary_formUnknown
literary_form_fullUnknown
local_callnumber_addisonSPANISH 658.81 KLA
owning_library_addisonAddison Public Library
owning_location_addisonAddison Public Library
primary_isbn9786077472476
publishDate2018
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b21983690BookBooksPrimera edición impresa en México.SpanishPaidós Empresa :2018.233 pages : illustrations ; 24 cm.
recordtypegrouped_work
scoping_details_addison
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b21983690.i1428439xOn ShelfCheck Shelffalsetruetruefalsefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 20, 21
subject_facetComercio
Negocios
Selling -- Humor
Selling -- Psychological aspects
Spanish language materials
Ventas
title_displayVéndele a la mente, no a la gente
title_fullVéndele a la mente, no a la gente / Jürgen Klaric
title_shortVéndele a la mente, no a la gente
topic_facetComercio
Negocios
Psychological aspects
Selling
Spanish language materials
Ventas