Salt, sugar, fat: how the food giants hooked us

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NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Atlantic • The Huffington Post • Men's Journal • MSN (U.K.) • Kirkus Reviews • Publishers Weekly#1 NEW YORK TIMES BESTSELLER • WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATUREFrom a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.  In the spring of 1999 the heads of the world's largest processed food companies--from Coca-Cola to Nabisco--gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it.  Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation--114 slides in all--making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster.  When he was done, the most powerful person in the room--the CEO of General Mills--stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over.  Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It's no wonder, then, that one in three adults, and one in five kids, is clinically obese. It's no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year.  In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more--Moss's explosive, empowering narrative is grounded in meticulous, often eye-opening research.  Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouthfeel" of fat by manipulating its chemical structure. He unearths marketing campaigns designed--in a technique adapted from tobacco companies--to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as "fat-free" or "low-salt." He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of "heavy users"--as the companies refer to their most ardent customers--are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.From the Hardcover edition.
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ISBN:
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9780679604778
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Grouped Work IDef4af79f-5c5f-264e-9a1e-f3d1f15cfbf0
Grouping Titlesalt sugar fat how the food giants hooked us
Grouping Authormichael moss
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-09-24 04:51:13AM
Last Indexed2020-09-24 05:06:48AM
Novelist Primary ISBNnone

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display_descriptionNAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Atlantic
  • The Huffington Post
  • Men's Journal
  • MSN (U.K.)
  • Kirkus Reviews
  • Publishers Weekly
    #1 NEW YORK TIMES BESTSELLER
  • WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE
    Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In Salt Sugar Fat, Pulitzer Prize–winning investigative reporter Michael Moss shows how we ended up here. Featuring examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri Sun, and many more, Moss's explosive, empowering narrative is grounded in meticulous, eye-opening research. He takes us into labs where scientists calculate the "bliss point" of sugary beverages, unearths marketing techniques taken straight from tobacco company playbooks, and talks to concerned insiders who make startling confessions. Just as millions of "heavy users" are addicted to salt, sugar, and fat, so too are the companies that peddle them. You will never look at a nutrition label the same way again.

    Praise for Salt Sugar Fat

    "[Michael] Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us."—Michael Pollan

    "If you had any doubt as to the food industry's complicity in our obesity epidemic, it will evaporate when you read this book."The Washington Post

    "Vital reading for the discerning food consumer."The Wall Street Journal

    "The chilling story of how the food giants have seduced everyone in this country . . . Michael Moss understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives—and the world around us."—Alice Waters

    "Propulsively written [and] persuasively argued . . . an exactingly researched, deeply reported work of advocacy journalism."The Boston Globe
    "A remarkable accomplishment."The New York Times Book Review
    From the Trade Paperback edition.
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    subject_facetBUSINESS & ECONOMICS / Corporate & Business History
    Corporate History
    Corporate History -- BUSINESS & ECONOMICS
    Downloadable e-Books
    Electronic books
    Food habits -- Economic aspects
    Food habits -- Economic aspects -- United States
    Food industry and trade
    Food industry and trade -- United States
    HEALTH & FITNESS -- Healthy Living
    HEALTH & FITNESS -- Holism
    HEALTH & FITNESS -- Reference
    HEALTH & FITNESS / Nutrition
    MEDICAL -- Preventive Medicine
    Nutrition
    Nutrition -- Economic aspects
    Nutrition -- Economic aspects -- United States
    Nutrition -- HEALTH & FITNESS
    SOCIAL SCIENCE / Sociology / General
    Sociology
    Sociology -- SOCIAL SCIENCE
    United States
    title_displaySalt, sugar, fat : how the food giants hooked us
    title_fullSalt Sugar Fat : How the Food Giants Hooked Us Moss, Michael.
    Salt Sugar Fat How the Food Giants Hooked Us
    Salt Sugar Fat How the Food Giants Hooked Us [electronic resource] Moss, Michael.
    Salt, sugar, fat : how the food giants hooked us / Michael Moss
    title_shortSalt, sugar, fat
    title_subhow the food giants hooked us
    topic_facetBUSINESS & ECONOMICS / Corporate & Business History
    Business
    Corporate History
    Economic aspects
    Food habits
    Food industry and trade
    HEALTH & FITNESS
    HEALTH & FITNESS / Nutrition
    Health & Fitness
    Healthy Living
    Holism
    MEDICAL
    Nonfiction
    Nutrition
    Preventive Medicine
    Reference
    SOCIAL SCIENCE / Sociology / General
    Sociology